motherlando asked: I'm afraid I must ask, when you say 2pm, are you referring to EST or another time zone?
Yes. “Approximately” 2p as in less than half an hour from now.
We wish we could tell you the exact nanosecond it goes live but we’re coordinating the launch with both the venue and the ticketing system. It’s like the Mars Curiosity launch but with less mowhawk.
(We wish we had more mowhawk.)